50 Cent über Veränderungen im Rap-Geschäft, SMS Audio und seine Arbeitsmoral (Interview)

Im Interview mit cnbc.com sprach 50 Cent unter anderem über die Entwicklung der Hiphop-Musik im Bezug auf die momentanen Verkaufszahlen und was sich deshalb im Allgemeinen im Rap-Geschäft verändert habe:

"With the music culture, you were a sellout to be a part of doing business with a major corporation. You were considered a crossover from hardcore hiphop. Now technology has changed how people consume music. Because music companies aren't making as much as they were from CD sales, they're not providing the marketing dollars. Now you see the biggest artists in a car commercial with their new song."

Außerdem erklärte der G-Unit-CEO, dass er als Geschäftsmann sehr viel zu erledigen hätte und deshalb Stress auf der Tagesordnung stehen würde:

"People who work for themselves work a lot harder. For me, I don't care what hour it is. If I can't sleep, I work. I wake up at between 5:30 and 6:00 a.m., because I know I have a project or have to get something done."

Auch zu seinen SMS Audio-Kopfhörern hatte Fifty etwas zu sagen:

"I've launched SMS in 59 countries. We pretty much turned it into Adidas. Nike is strong in America, but internationally, Adidas has soccer. Huge.It's a lot of different things and territories. I don't know if it has a connection with my touring at those territories. If you've had huge success out there in the hip-hop culture over the past decade, you have the ability to tour in areas that weren't open markets before."

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Groove Attack by Hiphop.de