Diddys TV-Sender Revolt TV startete gestern. Hinter dem Namen verbirgt sich ein Musiksender. Mit dem Radiosender Power 105.1 sprach er über die Inhalte des Senders und warum er sich entschieden hat, einen Musiksender ins Leben zu rufen.

"Music is consumed at an all-time high right now," so Diddy. "If you think about it, in the next five years, television will be everywhere. It will be on your mobile devices. It will be everywhere. It will be worldwide. That's really the opportunity I saw. I saw there was no ESPN of music. There was no CNN of music. There was no one trusted destination."

Als er auf die Existenz von Musiksendern wie MTV oder BET angesprochen wurde entgegnete Diddy:

"They changed their business plan. Sometimes you've gotta stay focused and be one thing and do one thing great. That's what we're gonna do with music. Our whole thing is also having enough fearlessness to play what doesn't normally get played with all the different alternative artists." 

Hier außerdem der offizielle Trailer zu Revolt TV: